Posts Tagged ‘winter’

The Real Deal On Advertising VII

Coca-Cola

Just take it.
Grab an icy, cold glass of Coke.

You know you want to just reach out and drink it.

That moment where the bottle touches your mouth.

It is like a rapid wave of refreshment surging to your lips.

It’s like an arctic breeze coming in on a hot summer day.

It is like a swift, simple, calm wind that clears all your stress away.

That moment you drink it down; it is as if time has completely come to a stop.

Time walks up to you and says, “Take your time, you have all the time to drink this refreshment.”

They call Coca-Cola a refreshment for a good reason too, because it literally leaves you refreshed from a long day.


In Chinese, Coca-Cola means “to make the mouth happy”(1). About 94% of the people in the world have heard of Coca-Cola , that’s almost every person on the planet (2)! Coca-Cola is the shining star of all advertising. It is, and will be, the most well known trademark on the planet, it surpasses all other brand names. It is also the most recognized word on the planet, tagging behind is the word “Okay” in the number two spot (1). Coca-Cola has grown so much since that day in 1886 (1). They have attracted a ton of people over the years to consume their products. In its first year, servings of ‘Coca-Cola’ amounted to less than 10 a day(1). Today one billion servings are consumed every day (1)! That means every second over 10,400 Coca-Cola products are consumed (1). Over the years they have added a ton of other products onto their line. For example, Sprite, Fanta, Diet Coke  along with over 500 other brands (1). There is a wide variety for any kind of taste buds to enjoy.

cokewordle

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If all the Coca-Cola… ever produced were in 6 1/2 oz. bottles and placed end to end they would wrap around the earth more than 11,863 times.

If all the Coca-Cola sold in 1994 were in 8-ounce bottles laid end-to-end, those bottles would reach to the moon and back 76 times.

If all the Coca-Cola vending machines in the U.S. were stacked one on top of each other, the pile would be over 450 miles high.

If all the Coca-Cola ever produced were to erupt from “Old Faithful” at its normal rate of 14,000 gallons per hour, the geyser would flow continually for 1,577 years.

If all the Coca-Cola products sold in 1994 were flowing over Niagara Falls at its normal rate of 1.5 billion gallons per second, the falls would flow for three hours.

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Like stated in the last post in the advertising series, my family is a huge follower of the brand name, Coca-Cola. I have grown up in a household that is centered on the soda. Growing up, my father would collect old posters, banners, and signs advertising for Coca-Cola. I would see it all over the walls in my house, and it was simply unavoidable. All of the wall space in our basement is occupied by my father’s Coca-Cola memorabilia.  When it comes to writing about Coca-Cola, I know how to represent it.

In 2008, I was required to take a class in High School during freshman year that was all speeches. It was probably the hardest class I have ever taken in my life, yet I learned a lot about giving speeches. I first felt shaky and I stumbled on my words in my first speech, which was supposed to be about myself. By the time I was at the final speech, I went up there and I was so confident. The point I am getting at is that the last speech could be any topic. The teacher was very lenient on what people could decide to do a speech on, and what better topic than to discuss Coca-Cola in front of the class? I learned so many facts about how important Coca-Cola plays in our lives. It really is a drink that plays a huge role in the commercial world.

First of all, almost all of the Coca-Cola commercials feature the drink in a glass bottle. It took me a while to notice this, because I am so used to thinking that I can just walk in to a normal supermarket, grab a glass bottle of Coke, and leave. It takes a while to realize that this is not a normal thing to be seeing. There are a couple of reasons why they still choose to show the glass bottle. First of all, it is a tradition for the company, and traditions are very important because too many changes draws the consumers away. Second of all, think about it: a glass bottle. Humans are drawn to objects that are shiny, and glass is the most shiny thing that they could use to hold the drink in. Third, it really shows that the drink is cold, because it magnetizes the drops of condensation on the bottle.

Let’s move on to the Penguins. Penguins, penguins, and more penguins! Well, let’s widen the category to all of Coca-Cola’s winter advertising. Coca-Cola uses a ton of different characters in their winter advertising. They  have their version of Santa Claus, they have the penguins (my personal favorite), and of course, they have the polar bears. All these characters are enjoying the refreshing taste of Coca-Cola in a glass bottle. First, I want to examine this “Santa Claus” figure that has been used repetitively every year. Rumors have it that the modern day image of Santa Claus was invented by Coca-Cola. Well, this was proven false, but that does not mean Coca-Cola didn’t play a single role in its making. In fact, Coca-Cola played a huge part in forming our view of Santa Claus. When the Santa was released to the public in 1931, artist Haddon Sundblom brought all of the characteristics from past versions of Santa, like his cheerful, chubby face and his long white beard. If you have not noticed, Santa Claus is wearing a red and white coat, which of course are the main colors of  Coca-Cola’s logo: red and white.

That video is probably one of my favorite videos in all of Coca-Cola history. The polar bears and the penguins, both on opposite sides of the globe, come together to celebrate with an ice cold bottle of Coca-Cola.  This symbolizes different families coming together from far away for a celebration together. It really is quite comical and peaceful at the same time. The penguins came a little while after the image of Santa Claus. It was introduced in 1962 and has been a popular mascot for Coca-Cola. It may not surprise you to see that they’ve paired Coke with a penguin as the idea of serving Coke ice-cold is one they have strongly promoted over the years. The third, and probably the most popular symbol of all the winter advertisements is the Polar Bear. It is hard to believe that the Polar Bear was only introduced fifteen years ago in 1993. Anyway, it was pretty cute how the artist came up for the idea of using the Polar Bear. The creator, Ken Stewart, got the inspiration for the animal from his Labrador Retriever which had resembled a polar bear as a puppy (3). And soon these arctic creatures became a huge hit for the industry.

Companies have been using the image of polar bears to sell everything from soda to insurance for years. Maybe it’s time for corporate America to consider protecting a species that has been such a profitable sales tool. They say things go better with Coca Cola. For the sake of the penguins and the polar bears, let’s hope so (4).

Cute animals just draw us in for some reason. Although we know that an actual Polar bear can not pick up a glass of Coca-Cola, we still fall for them and go buy the product. Well, another reason we fall for them is that these animals are symbols of showing that the product is “ice-cold,” as we like to drink soda that way. Also, their habitat is like a giant refrigerator, keeping the Coca-Cola cold. On the other side, because the Polar Bear is on the Endangered Species list; caused by the polar ice caps melting, Coca-Cola might have to find a new arctic animal to replace the Polar Bear, because it could be on its way to extinction.

Back in 1927, Coca-Cola’s tagline was “Around The Corner From Everywhere”. Well, once again its name emblazoned into  Time Square over the crossroads of the world. Coca-Cola truly is around the corner from everywhere. Congratulations and let there be light!

This quote by the mayor of New York city, Michael Bloomberg, is stated right before the launch of the new Coca-Cola sign in Times Square. Coca-Cola has been a strong partner with all of New York and they have been advertising there for over 80 years. The sign in New York is one of the largest advertisements signs with some of the latest technology available. It really is a work of art, with flashing colors and a curvy shape to it. The sign is seen in a ton of movies that take place in New York, for example, I remember seeing the sign in the movie, Enchanted, when the dragon at the end had climbed up the sign. I really can not wait to see it during my trip to New York. It really has become a monument for visitors to see, though it may not be as important as the Statue of Liberty or Ground Zero, but it is a monument in advertising history.

Coca- Cola has had many slogans since its creation on May 8th, 1886. One of its most recent slogans created in 2006, The Coke Side Of Life, really sums up the soda brand’s performance on our planet. There really is a Coke side of life, because Coca-Cola is constantly changing the commercial world with all its products.

(1) “Interesting Facts About ‘Coca Cola’.” Coca-Cola: About Coke. 2006. Coca Cola Company. 20 Mar 2009 <http://www.coca-cola.com.au/footer/about_facts.htm&gt;.

(2) Olson, J.. “History Of Coca-Cola.” Jackie’s Coca-Cola Page. 1997. 20 Mar 2009 <http://www.geocities.com/Heartland/4269/history.html&gt;.

(3) Bobby. “Coca-Cola’s Greatest Hits.” Essays and Articles. 2009. 7X. 20 Mar 2009 <http://www.7xpub.com/&gt;.

(4)David, Laurie. “Things Go Better With Coke.” The Huffington Post. 02 Dec 2005. The Huffington Post. 20 Mar 2009 <http://www.huffingtonpost.com/laurie-david/things-go-better-with-cok_b_11560.html&gt;.

(5) Mooney, Phil. “Happy Penguin Day!.” Coca-Cola Conversations. 25 Aug 2008. Coca-Cola Company. 20 Mar 2009 <http://www.coca-colaconversations.com/&gt;.

Voice Of Penguins III

Hello everyone! This is Clonez, admin of skydays147 .wordpress .com. If you have not noticed, this website just got a new theme. There have been many comments on it; good ones and bad, and so I would like to put up a survey on which theme you like better. This one might just be temporary, so I want to know who likes it and who does not. Every opinion counts, please vote once and once only.

I felt like this holiday season I should include everyone elses opinion on the holiday party and not just mine, so I decided to start the third VOP. The major question that I would like to ask is, “What is your opinion on the holiday party?” People included in this holidaymontage have added a tag to their post on the Christmas party so that I could find them. I try to post everyone’s opinion I can find, which is a very tricky thing to do because most club penguin websites (about 95%) are cheats. So if you are not included, please do not feel bad. Comments have been grammatically corrected for your liking.

These people enjoyed the party:

The party rocks. *laughs* With the holiday books in the Coffee Shop and Book Room, flashing shades of winter blues on the dance floor, a fellow snowman at the ice rink and the honorary red Christmas light at the beacon, it’s obviously great. ~frosty1297.wordpress.com

The Christmas party has arrived! Oh my word, there is so much to talk about! The Club Penguin Team did a stupendous job on the party! ~bubblegum423.wordpress.com

Yay!  The Christmas Party is finally here!  Woohoo!  It’s my favorite party ever!  Guess what goes perfectly with it?  A Snow Day!  Merry Christmas to all, and to all a good night!  Or a good morning!  Or a good evening!  Merry Christmas to all, and to all [insert here]! *laughs* ~cpcrewcp.com

‘Tis the season to be jolly, and around Christmas, man does Club Penguin know how to be jolly… Club Penguin has showed they know how to have a Christmas party, and for good reasons ~dart211.wordpress.com

I arrived at Club Penguin very early this A.M. First a nice snowman took off his hat and said, “howdy Mrs. cord (red) how are you this fine am?” “I’m fine Mr. Snowman,” I said, “How about yourself?” The snowman put on a happy face and told me he was a bit frozen, but other than that he was doing good. I told him that I would love to stand there and talk to him all day but I was rather busy checking out the Christmas Party so I should be on my way… and then the adventure began. ~cordiallyakacaroline.wordpress.com

The rooms are marvelous looking, like the Dojo with all of the lights. They brought back so many memories of the 06 Christmas party, I really hope you all enjoy it! ~ghostdays.wordpress.com

The party looks amazing. The Club Penguin art department really out did themselves yet again. There are plenty of fun things and interactive decorations. […] There are many more beautiful decorations that you guys should check out for yourselves! Merry Christmas! ~insanepenguins.wordpress.com

Okay, […] I think you are overreacting. I do not really care much about items anymore. Even though I had the Santa Hat/Beard from 2006, how in the world can you have Christmas without the Santa Hats and Beards? Come on, where is your Christmas spirit? ~cyclone999.wordpress.com

And these people did not:

This year, the Christmas Party is not that merry. First of all, they brought back the 2-year-old Santa Beard and again brought back the Santa Hat. I am surprised they did not bring back the Antlers, but they did bring back the photos with Santa, of course. The party is not that good. The music is bad, it’s just some weird “Deck the Halls”. The ninja hideout (only accessible to ninjas) has a giant octopus with a Santa hat and a candy cane!! Plus, like the one back in 2006, it’s all snow covered. ~cprsp.wordpress.com

The Christmas Party came out! It’s the same thing as 2006’s though so it’s pretty boring if you’re rare like me. ~wexfief.wordpress.com

The Christmas party is up and running and I’m kind of disappointed . The town and plaza are pretty bad. It looked like a blizzard came through but, I must admit that a lot of the buildings look great. ~napoleon21blog.wordpress.com

They gave away another free item ! (Santa Beard). And the stupid… Santa Hat. Okay… Club Penguin has really started to p*ss me off. I’m not going to go anymore on Club Penguin. ~cyclone999.wordpress.com

To read Voice Of Penguins II, click here
To read Voice Of Penguins I click here

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