Posts Tagged ‘computer’

Experiment

The Real Deal On Advertising VI

Hello everyone! This is Clonez, administrator of skydays147.com. It is finally the weekend, and I feel that I might as well pack this weekend with consecutive posting.  Happy reading! 🙂

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“The glory of friendship is not the outstretched hand, nor the kindly smile, nor the joy of companionship; it’s the spiritual inspiration that comes to one when he discovers that someone else believes in him and is willing to trust him with his friend.” This quote by Ralph Waldo Emerson explains how important trust is in a relationship. There are probably people in your life that you feel like you can trust on for everything. You feel safe letting the person guard something special of yours, like a secret. You feel like you can give special opportunities to that person that you can give no other. This might be the person who you can trust to print out those pages of your science report if your printer is broken or the person who you turn to when you are having a problems at home with your parents. This is the person who will help you study for that massive test in history class.  It takes a long time for this trust to build up and for the person to become one of your best friends. You would not feel comfortable asking one of these favors to someone you do not trust, which is what makes the spark of friendship so strong and influential. Just like the magic of friendship is so powerful, the magic of trusting a brand name in advertising is also powerful. Although it may not sound so strong at the start, it is very important to have a brand that you trust on.

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Remember those days back when you sat in mommy’s shopping cart at the grocery store? You would watch mommy pick out the same Bounty brand paper towels, Kleenex tissues, Kellogg brand cereals, and Minute Maid juice boxes. Do you ever wonder why mommy always bought the same brand and she didn’t even bother buying Puffs tissues? The reason is because she has built a trust in certain brands. She feels comfortable buying certain brands because the other ones she finds are not worth it. This may be because of price, quality, quantity and other factors. Another reason why a person may buy a trusted brand is because their parents used to always buy that certain brand. It may not sound like much, but people are influenced by what their parents might have bought. Eventually, the whole family joins in and buys that certain brand. It just becomes an instinct to buy it. So don’t worry if mommy tells you that you can’t have those Lunchables snack packs. She just doesn’t have a strong trust for that brand because it is unfamiliar to her. There are some brands there have a world-wide trust because they just appear on almost every product. I am talking about those generic brands that do not have any part in this fight. For example, I know that the brand, Kirkland Signature has a wide variety of different products ranging from stainless-steel grills to medicines. The Kirkland Signature brand is trusted by almost everyone.

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In some ways, the trust in advertising might be because of the mixed messages that “everyone’s doing it.” What exactly am I talking about? Well, if you see a crowd of people around some store at the mall, what would you instinct be? I know most people would just go over there to find out what all of the commotion is about. You get the idea that, because everyone else is doing it, why can’t I join in? Probably the most famous example of this is the Verizon Wireless commercials. I remember seeing them on the television: the same dorky man in the square glasses with a large festival of people behind him. That man is a huge icon of the company because he speaks well when we wants to tell people “everyone’s doing it”. Usually these types of commercials try and touch the heart more than the person’s sense of humor. They don’t try to make a joke of other products, like the advertisement with the old turtle couple named the Slowsky’s in the Comcast commercials. Instead, they try and obtain your emotional appeal and personal appeal. It is like those insurance advertisements. They want to leave a good impression that they are a nice group of people who are there to help you. They are also trying to show that they are honest, loving, caring people who will understand you. Although it may be quite boring to watch one on the television, these insurance advertisers are trying to touch your heart and make you start the first steps towards a new trust bond between you and the company.

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There are some brands have have become quite a controversy among different families. These are the types of brands that completely clash with each other and there really isn’t a brand that dominates. Do you know what I’m talking about? I’m talking about the Mac versus PC. I’m talking about the Coke versus Pepsi. Let us start out by taking apart the controversy among Macs and PC’s. You may be thinking, “Oh, of course Macs are better!” or “Obviously PC’s are number one!” Well, it is quite impossible to tell which one dominates over the other. In fact, they are both very good computer systems and they both have their own set of flaws that make them both different. In Western Religions class in High School, our class was assigned to read through some pages in the book To Life! by Harold Kushner. We had just started studying Judaism, and I just found out from the reading that there is a part that has to do with this topic of trust. In the book it says, “We love Israel not because it is perfect, but because it is ours. We love our parents not because they are better parents than anyone else has, but because they are our parents. They gave us life and nurtured us. And we love Judaism not because we have examined its theological postulates and found them compelling and valid, but because it is ours.” What this reading is trying to say is that the reason we choose to buy a product that we trust is because we have grown up trusting it; it has gone through many generations in the family. It really is as simple as that. There is nothing better or worse than the one that we trust in. We just use the product because it is “ours” in a way. It is okay if people like one over the other because that is the one that they trust. That is one of their trusted brands when it comes to buying a computer because the person has grown up in a family that praises and uses a particular brand. Please, don’t even think about convincing another person to switch to the other. It just isn’t right because a person can not switch after many generations of getting used to the particular system. For example, if you are a Mac family, then you certainly are not going to get very far buying a PC computer for your house. I know my family uses solely PCs; I am not used to not having a right click feature on the Macs because I have adapted to using it so much on my PC.

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Lastly, I feel like I need to end the Coke versus Pepsi controversy. Like stated before, they are both very good brands and it does not matter which one you drink. In fact, people really can not tell a difference between the two of them because the taste is basically the same. There was a science fair at my old school once. Those old fashioned ones with the Styrofoam display boards all over the place. One of the groups did a taste test between Coca-Cola and Pepsi; it turned out that not many people could tell the difference between the two tastes. I just thought that was kind of interesting. I know my family has grown up drinking Coca-Cola products. My dad is obsessed with Coca-Cola so much that he collects old advertising memorabilia from the company. If he hadn’t stopped collecting them, I swear it would have gotten to the point where I would get a scolding if I came home carrying a Pepsi bottle. The soda you drink really depends on the family that you have grown up in. For my dad, Coca-Cola, for the most part, is carried on by generations. My family has built the strongest trust in Coca-Cola products – more than any other soda. No matter where we are out in public: at Target, Walgreens, the grocery, my family always chooses to purchase a Coca-Cola products. I will talk more about Coca-Cola in my next post. But for now, I just want to say that.

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Trusted brands are really a good thing to have in a society like this. By having a trusted brand of everything, you do not need to spend all of that time testing out which product you think is the best. For example if you want to order pizza, you go straight for the telephone and get that delivery from Domino’s Pizza, or Papa Johns or whatever place you like. You don’t go to the yellow pages and randomly choose a pizza place to order from. By knowing your trusted brand, you get the right product for you and you trust that it is going to work completely and be satisfactory.

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The Real Deal On Advertising III

Hello everyone, this is Clonez, admin of skydays147 .wordpress .com. I know people say that the sequels are always worse than the original.  But at least give me an A for effort. ;D

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Using the computer is one thing that I can not go a day without. There are many websites that I just have the need to visit, including this website, my other website, Youtube, Facebook, Yahoo, AOL, Google. There are emails that I just need to check. If you did not know, I have four email accounts that I need to check regularly. And there is homework that has to get typed. If I were to be stranded on a desert island, one of the things I would bring is my laptop with internet connection. At home, I would zoom right up to my laptop as soon as I woke up and check to see if anything changed. Because of my love for computers and laptops, I decided that today’s post be focused on internet advertising.

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No matter where you look, you are always going to see one form of internet advertising every day. It may be the smallest thing, but it is on the page. In 2007, the total amount of money spent on internet advertising was nearly 17 billion dollars. (1) Although it takes up only 6% of all of the advertising (1) , most of it is seen by people who have access to the web.

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I have heard that advertising on websites changes as it gets to know you more. There is a thing called a “cookies” on your computer. Dictionary.com defines it as a message, or segment of data, containing information about a user, sent by a Web server to a browser and sent back to the server each time the browser requests a Web page. And what it does is store information about you, which can be a good thing if you have a little bit, because you wont have to retype in login information or something. But if you have too much, it can be very dangerous because too much personal information is given away. Anyway, what it does is see what kind of websites you visit, and on those websites it will show advertisements that match who you are in order to make you want to click there. This is only accurate when you allow your computer to accept all cookies, which many people don’t choose. I actually think that this is a pretty good method of advertising. I am not into sports websites at all, so I feel comfortable that I do not have to see any sports related ads. The smallest piece of information can change a lot. There was this one Youtube video I watched that contained the classic Duck Hunt game by Nintendo, and when I went to look at Facebook, there was a Duck Hunt advertisement on almost every page. For all of you Club Penguin users, you probably see a lot of advertisements for multiplayer games online, like the frequent IMVU pop-up that I see almost every time I go on my piczo website.

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Speaking of pop-ups, there is one type of advertisement on the web that annoys people the most. You may know of this kind of advertisement as the “You’ve been selected to receive a free iPod Nano!” or “Answer this question correctly and you’ve just won a free gift card to any restaurant of your choice!” Don’t you just hate those? It actually looks pretty convincing. So you look for any details, and of course, there are none. Oh wait, what is this? Do I see a little asterisk right at the end of the sentence? That little asterisk means a lot in advertising. It can be the difference between an excellent deal and the biggest mistake of your life. So you decide not to trust the ad. Has there ever been a time where you actually tried it out?  So you decide to click one, I mean, you have to do it at least once in your lifetime to see what it is like, and you fill out all of the information with a fake name, fake address, basically fake everything. And that email you put, that fake one which someone on the other side of the world has, will be totally spammed forever. And there is this point in the process, there is this long list of different restaurants and stores, and an endless number of pages. This is the point where you reach your impasse. You become so frustrated and there is no way to continue. The point of this advertisement is to make the advertiser money. There is a concept in internet advertising called cost-per-action, and first the page wants to obtain as many views as possible by drawing in an endless number of people to click it. Then, if the consumer does one of the following specifically defined actions listed on the page, then the advertiser is paid, and you just end up closing the window because of the deadlock.

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Pop-ups are the most annoying of them all, they are like little pesky bugs that keep coming back for more. Yet, we have found ways to get around them by creating pop-up blockers to make sure that we never see them again. There are some cases where we need to turn the pop-up blocker off for a certain website, and that is only used if we need to see an important window that can only come up as a pop-up window. That is when the real ones start tumbling on to your screen. We all know the classic pop-up ads. There are the ones for classmates.com, which bothers me so much. It says, “try and find your old class from when you graduated!” Who even needs to do that nowadays? There are social networking websites like Myspace or Facebook where you can stay in contact with people. It might have been different when our parents were around, but technology has changed, and that is why this pop-up bothers me. There are also ones that I see a lot for “mortgage rates are low!” and there is a dancing cartoon person next to it or something. More recently, pop-ups have been found in other forms of annoyance to people who even have pop-up blockers. They are found to pop up at the bottom of videos on YouTube. It is quite annoying to keep closing them every time you try to watch a video. Other video websites contain pop-up advertisements, such as MSN Video and Hulu.com. MSN Video has them at the beginning of almost all of the videos you try to watch. Hulu.com has a 30 second commercial break pop-up several times in a full length show. So no matter where you go to get videos, there will always be a way for advertisers to get to you. Most of the time you can’t avoid them like commercials on television. My grandparents always mute the television and do something productive during the 5 minute commercial period. But during that 30 seconds online, it is almost like you are forced to watch it, waiting patiently for your feature presentation to come back on because you can’t do anything else in those 30 seconds.

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There was this website that one of my friends showed me: Uncyclopedia. It was supposed to be a joke website of Wikipedia, and I just thought the content was hilarious. There was this one search page for the internet, and it showed it just like the layers of the ocean. There was the shore, which were websites like Google, Yahoo, AOL, and  Youtube. And the further you progressed into the ocean, the darker and more frightening the websites would get. At the bottom of that deep trench were websites that people would not dare to visit because of how absurd they are. Well, I thought to myself, and I believe that advertising is the same way. On the shore would be websites that have no advertising at all: Google, Wikipedia, Ask, and even Club Penguin could fit in. These websites are very well off; they have many visitors, and people enjoy the fact that they are advertising free. As you go deeper, the advertising starts to get pretty out of hand. Small clickable banners for advertisements start appearing. Then, pop-Ups start emerging, and finally you get to the point where it starts to feel pretty uncomfortable. There are websites that, no matter what you are trying to accomplish on the website, advertisements get literally in the way of everything. These websites are chock full o’ viruses. And you know what virus websites do, right? They work to find out your personal information and then mess with your computer. One thing they would do is use your email to send spam. Of course, that isn’t the only way spam occurs. It also happens when you fill out one of those email address blanks in advertisements. It is a way of them saying, “Thanks for visiting, but I have to make your life miserable by sending spam to your email forever.” Those spam messages can be pretty random at times. I know me and my friends get a lot of spam from some Irish Lottery that keeps contacting us to say that we have won. There is one spam email chain that I love to hate: the Bank of Africa one. There was a video on Youtube that made fun of this piece of spam by re-enacting it, and I could not agree more. I had such empathy for it because I was also a victim. Of course, these advertisements may be a pain, but it is pretty fun to make it a joke. You don’t have to take internet advertising so seriously sometimes. Instead, make it welcome, because those spam messages are going to keep coming for the rest of your life.

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If you are a player of Club Penguin, you may wonder why the prices are so much higher than other multiplayer game websites. Well, the reason is because it really costs a lot of make a website advertisement free. A large amount of the money is used to pay for the website to keep it standing up straight, and so Club Penguin uses memberships to pay for that. Other important websites that are standing up, like Runescape, have advertisements on the homepage of the websites, which means their member prices are a lot lower than Club Penguins. Don’t think that Club Penguin’s member prices upset you, because if there were advertisements, it would probably be the same price as all of the other multiplayer games.

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(1)”Industry Facts.” Thinking Forward. 2008. Performics. 4 Jan 2009 <http://www.performics.com/think-tank/industry-facts&gt;

Edited By Dublanous1

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