Posts Tagged ‘ads’

The Real Deal On Advertising VII

Coca-Cola

Just take it.
Grab an icy, cold glass of Coke.

You know you want to just reach out and drink it.

That moment where the bottle touches your mouth.

It is like a rapid wave of refreshment surging to your lips.

It’s like an arctic breeze coming in on a hot summer day.

It is like a swift, simple, calm wind that clears all your stress away.

That moment you drink it down; it is as if time has completely come to a stop.

Time walks up to you and says, “Take your time, you have all the time to drink this refreshment.”

They call Coca-Cola a refreshment for a good reason too, because it literally leaves you refreshed from a long day.


In Chinese, Coca-Cola means “to make the mouth happy”(1). About 94% of the people in the world have heard of Coca-Cola , that’s almost every person on the planet (2)! Coca-Cola is the shining star of all advertising. It is, and will be, the most well known trademark on the planet, it surpasses all other brand names. It is also the most recognized word on the planet, tagging behind is the word “Okay” in the number two spot (1). Coca-Cola has grown so much since that day in 1886 (1). They have attracted a ton of people over the years to consume their products. In its first year, servings of ‘Coca-Cola’ amounted to less than 10 a day(1). Today one billion servings are consumed every day (1)! That means every second over 10,400 Coca-Cola products are consumed (1). Over the years they have added a ton of other products onto their line. For example, Sprite, Fanta, Diet Coke  along with over 500 other brands (1). There is a wide variety for any kind of taste buds to enjoy.

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If all the Coca-Cola… ever produced were in 6 1/2 oz. bottles and placed end to end they would wrap around the earth more than 11,863 times.

If all the Coca-Cola sold in 1994 were in 8-ounce bottles laid end-to-end, those bottles would reach to the moon and back 76 times.

If all the Coca-Cola vending machines in the U.S. were stacked one on top of each other, the pile would be over 450 miles high.

If all the Coca-Cola ever produced were to erupt from “Old Faithful” at its normal rate of 14,000 gallons per hour, the geyser would flow continually for 1,577 years.

If all the Coca-Cola products sold in 1994 were flowing over Niagara Falls at its normal rate of 1.5 billion gallons per second, the falls would flow for three hours.

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Like stated in the last post in the advertising series, my family is a huge follower of the brand name, Coca-Cola. I have grown up in a household that is centered on the soda. Growing up, my father would collect old posters, banners, and signs advertising for Coca-Cola. I would see it all over the walls in my house, and it was simply unavoidable. All of the wall space in our basement is occupied by my father’s Coca-Cola memorabilia.  When it comes to writing about Coca-Cola, I know how to represent it.

In 2008, I was required to take a class in High School during freshman year that was all speeches. It was probably the hardest class I have ever taken in my life, yet I learned a lot about giving speeches. I first felt shaky and I stumbled on my words in my first speech, which was supposed to be about myself. By the time I was at the final speech, I went up there and I was so confident. The point I am getting at is that the last speech could be any topic. The teacher was very lenient on what people could decide to do a speech on, and what better topic than to discuss Coca-Cola in front of the class? I learned so many facts about how important Coca-Cola plays in our lives. It really is a drink that plays a huge role in the commercial world.

First of all, almost all of the Coca-Cola commercials feature the drink in a glass bottle. It took me a while to notice this, because I am so used to thinking that I can just walk in to a normal supermarket, grab a glass bottle of Coke, and leave. It takes a while to realize that this is not a normal thing to be seeing. There are a couple of reasons why they still choose to show the glass bottle. First of all, it is a tradition for the company, and traditions are very important because too many changes draws the consumers away. Second of all, think about it: a glass bottle. Humans are drawn to objects that are shiny, and glass is the most shiny thing that they could use to hold the drink in. Third, it really shows that the drink is cold, because it magnetizes the drops of condensation on the bottle.

Let’s move on to the Penguins. Penguins, penguins, and more penguins! Well, let’s widen the category to all of Coca-Cola’s winter advertising. Coca-Cola uses a ton of different characters in their winter advertising. They  have their version of Santa Claus, they have the penguins (my personal favorite), and of course, they have the polar bears. All these characters are enjoying the refreshing taste of Coca-Cola in a glass bottle. First, I want to examine this “Santa Claus” figure that has been used repetitively every year. Rumors have it that the modern day image of Santa Claus was invented by Coca-Cola. Well, this was proven false, but that does not mean Coca-Cola didn’t play a single role in its making. In fact, Coca-Cola played a huge part in forming our view of Santa Claus. When the Santa was released to the public in 1931, artist Haddon Sundblom brought all of the characteristics from past versions of Santa, like his cheerful, chubby face and his long white beard. If you have not noticed, Santa Claus is wearing a red and white coat, which of course are the main colors of  Coca-Cola’s logo: red and white.

That video is probably one of my favorite videos in all of Coca-Cola history. The polar bears and the penguins, both on opposite sides of the globe, come together to celebrate with an ice cold bottle of Coca-Cola.  This symbolizes different families coming together from far away for a celebration together. It really is quite comical and peaceful at the same time. The penguins came a little while after the image of Santa Claus. It was introduced in 1962 and has been a popular mascot for Coca-Cola. It may not surprise you to see that they’ve paired Coke with a penguin as the idea of serving Coke ice-cold is one they have strongly promoted over the years. The third, and probably the most popular symbol of all the winter advertisements is the Polar Bear. It is hard to believe that the Polar Bear was only introduced fifteen years ago in 1993. Anyway, it was pretty cute how the artist came up for the idea of using the Polar Bear. The creator, Ken Stewart, got the inspiration for the animal from his Labrador Retriever which had resembled a polar bear as a puppy (3). And soon these arctic creatures became a huge hit for the industry.

Companies have been using the image of polar bears to sell everything from soda to insurance for years. Maybe it’s time for corporate America to consider protecting a species that has been such a profitable sales tool. They say things go better with Coca Cola. For the sake of the penguins and the polar bears, let’s hope so (4).

Cute animals just draw us in for some reason. Although we know that an actual Polar bear can not pick up a glass of Coca-Cola, we still fall for them and go buy the product. Well, another reason we fall for them is that these animals are symbols of showing that the product is “ice-cold,” as we like to drink soda that way. Also, their habitat is like a giant refrigerator, keeping the Coca-Cola cold. On the other side, because the Polar Bear is on the Endangered Species list; caused by the polar ice caps melting, Coca-Cola might have to find a new arctic animal to replace the Polar Bear, because it could be on its way to extinction.

Back in 1927, Coca-Cola’s tagline was “Around The Corner From Everywhere”. Well, once again its name emblazoned into  Time Square over the crossroads of the world. Coca-Cola truly is around the corner from everywhere. Congratulations and let there be light!

This quote by the mayor of New York city, Michael Bloomberg, is stated right before the launch of the new Coca-Cola sign in Times Square. Coca-Cola has been a strong partner with all of New York and they have been advertising there for over 80 years. The sign in New York is one of the largest advertisements signs with some of the latest technology available. It really is a work of art, with flashing colors and a curvy shape to it. The sign is seen in a ton of movies that take place in New York, for example, I remember seeing the sign in the movie, Enchanted, when the dragon at the end had climbed up the sign. I really can not wait to see it during my trip to New York. It really has become a monument for visitors to see, though it may not be as important as the Statue of Liberty or Ground Zero, but it is a monument in advertising history.

Coca- Cola has had many slogans since its creation on May 8th, 1886. One of its most recent slogans created in 2006, The Coke Side Of Life, really sums up the soda brand’s performance on our planet. There really is a Coke side of life, because Coca-Cola is constantly changing the commercial world with all its products.

(1) “Interesting Facts About ‘Coca Cola’.” Coca-Cola: About Coke. 2006. Coca Cola Company. 20 Mar 2009 <http://www.coca-cola.com.au/footer/about_facts.htm&gt;.

(2) Olson, J.. “History Of Coca-Cola.” Jackie’s Coca-Cola Page. 1997. 20 Mar 2009 <http://www.geocities.com/Heartland/4269/history.html&gt;.

(3) Bobby. “Coca-Cola’s Greatest Hits.” Essays and Articles. 2009. 7X. 20 Mar 2009 <http://www.7xpub.com/&gt;.

(4)David, Laurie. “Things Go Better With Coke.” The Huffington Post. 02 Dec 2005. The Huffington Post. 20 Mar 2009 <http://www.huffingtonpost.com/laurie-david/things-go-better-with-cok_b_11560.html&gt;.

(5) Mooney, Phil. “Happy Penguin Day!.” Coca-Cola Conversations. 25 Aug 2008. Coca-Cola Company. 20 Mar 2009 <http://www.coca-colaconversations.com/&gt;.

The Real Deal On Advertising III

Hello everyone, this is Clonez, admin of skydays147 .wordpress .com. I know people say that the sequels are always worse than the original.  But at least give me an A for effort. ;D

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Using the computer is one thing that I can not go a day without. There are many websites that I just have the need to visit, including this website, my other website, Youtube, Facebook, Yahoo, AOL, Google. There are emails that I just need to check. If you did not know, I have four email accounts that I need to check regularly. And there is homework that has to get typed. If I were to be stranded on a desert island, one of the things I would bring is my laptop with internet connection. At home, I would zoom right up to my laptop as soon as I woke up and check to see if anything changed. Because of my love for computers and laptops, I decided that today’s post be focused on internet advertising.

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No matter where you look, you are always going to see one form of internet advertising every day. It may be the smallest thing, but it is on the page. In 2007, the total amount of money spent on internet advertising was nearly 17 billion dollars. (1) Although it takes up only 6% of all of the advertising (1) , most of it is seen by people who have access to the web.

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I have heard that advertising on websites changes as it gets to know you more. There is a thing called a “cookies” on your computer. Dictionary.com defines it as a message, or segment of data, containing information about a user, sent by a Web server to a browser and sent back to the server each time the browser requests a Web page. And what it does is store information about you, which can be a good thing if you have a little bit, because you wont have to retype in login information or something. But if you have too much, it can be very dangerous because too much personal information is given away. Anyway, what it does is see what kind of websites you visit, and on those websites it will show advertisements that match who you are in order to make you want to click there. This is only accurate when you allow your computer to accept all cookies, which many people don’t choose. I actually think that this is a pretty good method of advertising. I am not into sports websites at all, so I feel comfortable that I do not have to see any sports related ads. The smallest piece of information can change a lot. There was this one Youtube video I watched that contained the classic Duck Hunt game by Nintendo, and when I went to look at Facebook, there was a Duck Hunt advertisement on almost every page. For all of you Club Penguin users, you probably see a lot of advertisements for multiplayer games online, like the frequent IMVU pop-up that I see almost every time I go on my piczo website.

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Speaking of pop-ups, there is one type of advertisement on the web that annoys people the most. You may know of this kind of advertisement as the “You’ve been selected to receive a free iPod Nano!” or “Answer this question correctly and you’ve just won a free gift card to any restaurant of your choice!” Don’t you just hate those? It actually looks pretty convincing. So you look for any details, and of course, there are none. Oh wait, what is this? Do I see a little asterisk right at the end of the sentence? That little asterisk means a lot in advertising. It can be the difference between an excellent deal and the biggest mistake of your life. So you decide not to trust the ad. Has there ever been a time where you actually tried it out?  So you decide to click one, I mean, you have to do it at least once in your lifetime to see what it is like, and you fill out all of the information with a fake name, fake address, basically fake everything. And that email you put, that fake one which someone on the other side of the world has, will be totally spammed forever. And there is this point in the process, there is this long list of different restaurants and stores, and an endless number of pages. This is the point where you reach your impasse. You become so frustrated and there is no way to continue. The point of this advertisement is to make the advertiser money. There is a concept in internet advertising called cost-per-action, and first the page wants to obtain as many views as possible by drawing in an endless number of people to click it. Then, if the consumer does one of the following specifically defined actions listed on the page, then the advertiser is paid, and you just end up closing the window because of the deadlock.

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Pop-ups are the most annoying of them all, they are like little pesky bugs that keep coming back for more. Yet, we have found ways to get around them by creating pop-up blockers to make sure that we never see them again. There are some cases where we need to turn the pop-up blocker off for a certain website, and that is only used if we need to see an important window that can only come up as a pop-up window. That is when the real ones start tumbling on to your screen. We all know the classic pop-up ads. There are the ones for classmates.com, which bothers me so much. It says, “try and find your old class from when you graduated!” Who even needs to do that nowadays? There are social networking websites like Myspace or Facebook where you can stay in contact with people. It might have been different when our parents were around, but technology has changed, and that is why this pop-up bothers me. There are also ones that I see a lot for “mortgage rates are low!” and there is a dancing cartoon person next to it or something. More recently, pop-ups have been found in other forms of annoyance to people who even have pop-up blockers. They are found to pop up at the bottom of videos on YouTube. It is quite annoying to keep closing them every time you try to watch a video. Other video websites contain pop-up advertisements, such as MSN Video and Hulu.com. MSN Video has them at the beginning of almost all of the videos you try to watch. Hulu.com has a 30 second commercial break pop-up several times in a full length show. So no matter where you go to get videos, there will always be a way for advertisers to get to you. Most of the time you can’t avoid them like commercials on television. My grandparents always mute the television and do something productive during the 5 minute commercial period. But during that 30 seconds online, it is almost like you are forced to watch it, waiting patiently for your feature presentation to come back on because you can’t do anything else in those 30 seconds.

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There was this website that one of my friends showed me: Uncyclopedia. It was supposed to be a joke website of Wikipedia, and I just thought the content was hilarious. There was this one search page for the internet, and it showed it just like the layers of the ocean. There was the shore, which were websites like Google, Yahoo, AOL, and  Youtube. And the further you progressed into the ocean, the darker and more frightening the websites would get. At the bottom of that deep trench were websites that people would not dare to visit because of how absurd they are. Well, I thought to myself, and I believe that advertising is the same way. On the shore would be websites that have no advertising at all: Google, Wikipedia, Ask, and even Club Penguin could fit in. These websites are very well off; they have many visitors, and people enjoy the fact that they are advertising free. As you go deeper, the advertising starts to get pretty out of hand. Small clickable banners for advertisements start appearing. Then, pop-Ups start emerging, and finally you get to the point where it starts to feel pretty uncomfortable. There are websites that, no matter what you are trying to accomplish on the website, advertisements get literally in the way of everything. These websites are chock full o’ viruses. And you know what virus websites do, right? They work to find out your personal information and then mess with your computer. One thing they would do is use your email to send spam. Of course, that isn’t the only way spam occurs. It also happens when you fill out one of those email address blanks in advertisements. It is a way of them saying, “Thanks for visiting, but I have to make your life miserable by sending spam to your email forever.” Those spam messages can be pretty random at times. I know me and my friends get a lot of spam from some Irish Lottery that keeps contacting us to say that we have won. There is one spam email chain that I love to hate: the Bank of Africa one. There was a video on Youtube that made fun of this piece of spam by re-enacting it, and I could not agree more. I had such empathy for it because I was also a victim. Of course, these advertisements may be a pain, but it is pretty fun to make it a joke. You don’t have to take internet advertising so seriously sometimes. Instead, make it welcome, because those spam messages are going to keep coming for the rest of your life.

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If you are a player of Club Penguin, you may wonder why the prices are so much higher than other multiplayer game websites. Well, the reason is because it really costs a lot of make a website advertisement free. A large amount of the money is used to pay for the website to keep it standing up straight, and so Club Penguin uses memberships to pay for that. Other important websites that are standing up, like Runescape, have advertisements on the homepage of the websites, which means their member prices are a lot lower than Club Penguins. Don’t think that Club Penguin’s member prices upset you, because if there were advertisements, it would probably be the same price as all of the other multiplayer games.

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(1)”Industry Facts.” Thinking Forward. 2008. Performics. 4 Jan 2009 <http://www.performics.com/think-tank/industry-facts&gt;

Edited By Dublanous1

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